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yves lawrence
c o m m e r c i a l s
After I saw his reel (it never happened to me to like each commercial on someone’s reel before!) and after I read his treatment (beyond his creative skills, he managed a huge marketing knowledge and a deep understanding of the client’s needs), I knew it would be an incredible experience working with him and it was.
He was a constant source of inspiration for the entire crew and day after day, he amazed me. Yves Lawrence is not only an extremely experienced and talented director, he is completely in
love and passionate about his work.
Besides all that and first of all, he is a remarkable person. Thank you for the opportunity of working together!
When you view the samples of Yves’ work, it's clear that his work is of unusually high creative quality, with a strong sense of visual imagery, timing, and humanity; and a real understanding of how to convey a message that is both direct and respectful.
My experience in working with Yves on two commercials far exceeded my expectations, which were already high, after seeing his work. Sometimes it can be one thing to be happy with the end results, and another to be happy with the process of getting there.
With Yves, though, both the process and the finished commercials were exceptional in every way.
Yves is a true listener, with a collaborative way of working, and brings an invaluable directional voice to lead the entire process. He has an uncommon ability to incorporate multiple messages and needs, while maintaining the integrity of his vision. Yves 'gets it' with immediacy, and brings every element to a higher level, through his focused and accurate insights.
The circumstances under which I worked with Yves were extremely challenging, and he managed each challenge with ease, taking on every creative, production, and follow up detail with both precision and care.
Yves is a true joy and pleasure to work with, and brings a masterful range of talents to each and every step.
I look forward to the opportunity to work together again.
Katarzyna Szczypa, Chief Creative Officer and Founder, Jonasz Advertising, Warsaw, Poland.
Denise McCarthy, Product Marketing Manager, Brother International Corporation, Bridgewater, NJ, USA.