Yves Lawrence is known for simple and beautiful visuals; it's his sensibilities and the truthfulness of his camera's observations, which most move the audience. His work emotionally connects people to products and brands.
“I do not consider the audience as customers but as individuals.
I try to make accurate and insightful observations and allow the emotion of the piece to emerge.
In a media-saturated world, I believe it’s important to communicate on an emotional level with the audience.
You make the communication distinctive, you catch the attention and you make people want to buy.”
I try to make accurate and insightful observations and allow the emotion of the piece to emerge.
In a media-saturated world, I believe it’s important to communicate on an emotional level with the audience.
You make the communication distinctive, you catch the attention and you make people want to buy.”
Yves’ receptivity, the way he is able to harmonize realities, his ability to tell a story, his attention to details and his thorough understanding of what is necessary, inspires advertisers to seek him out.
Focused and open minded, Yves always immerses himself into his projects. “I like to have as much information as possible before I start telling the story because I do believe that it's the details that make it all cohesive in the end."
World Citizen born and raised in France, initiated to advertising by the British TV commercial’s industry, Yves Lawrence lived and worked as well in South America, “a very rich, diverse and strong culture I needed to discover from within".
He speaks English, Spanish, French and lives in New York.
He speaks English, Spanish, French and lives in New York.
c o m m e r c i a l s
yves lawrence
Versatile and talented visual storyteller with a strong sense of art direction, which allows him to shoot an everlasting variety of products and commercial concepts, Yves Lawrence captures sentiments of warmth and humanity.